Michael B. Jordan, Yara Shahidi, and More Star in Coach’s Fall 2019 Campaign

By Trace William Cowen

For its Fall 2019 campaign, Coach looked to an assortment of creative voices they’ve deemed “21st Century Dreamers” to instill an inspiring sense of limitless possibility into the minds of consumers.

“The feel and vibe of this campaign is very New York,” Michael B. Jordan told Complex of the campaign, which includes a new look crafted by Creative Director Stuart Vevers. “It’s a New York brand. We were able to bring those textures and those cultures into it. And what better place than Brooklyn, right under the bridge. It doesn’t really get more New York than that.”



Photographer Juergen Teller, director Todd Tourso, stylist Venetia Scott, makeup artist Dick Page, and hair stylist Christiaan came together to bring the revitalized image to life in a series of films and photos that are indicative of the influence of NYC.

Teller, Vevers said, was his instinctive pick for the campaign.

“[Teller] is able to create the warm, unpretentious, and playful spirit I wanted,” Vevers explained. “He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”

Michael B. Jordan, Yara Shahidi, Jemima Kirke, Liu Wen, Lolo Zouaï, Kiko Mizuhara and Miles Heizer are among the 21st Century Dreamers enlisted for the campaign. See the inaugural Fall 2019 film at the top of this page, then peep the Teller-helmed photo set below.


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