Just in time for Halloween weekend, the Maroon 5 tour mates and YouTube-famed, The Johnsons and rapper Bryce Vine, currently touring with Hoodie Allen, have debuted a dark and delightfully twisted music video for their new single “JUICE.” The song was produced by Eve 6 and the video was directed and produced by the ever-imaginative Rodeo Show directing duo Mccoy|Meyer, bringing an eccentric slant infused with their signature comedy stylings.

The video was filmed at Dan Aykroyd’s popular Hollywood nightclub Avalon and features MTV reality-famed Julia Rose as the leading lady doling out the “juice” acting as the puppeteer for the bizarre mishaps. The video brings to life hidden offbeat fears, from being sawed in half as an unwilling volunteer for a magic trick to the man and dog role reversal, to a life-sized teddy bear revving up a chainsaw and many more quirky surprises.

This is a recurring collaboration with The Johnsons and Mccoy|Meyer, made up of Eric McCoy and Justus Meyerwith, with the duo recently directing their video for “CALVIN KLEINS” this summer. The pair has crafted commercials, short films and music videos for such top brands as Verizon, Reese’s Puffs Cereal, P&G, Mattel and Famous Footwear.

About Rodeo Show

We are Rodeo Show, a nimble content development and production company driven by the dynamic landscape of new media. We’re experts at building a dynamic incubator for directors to enjoy artistic freedom backed up by resources necessary to collaborate closely with agencies and brands, crafting a message that leaves the status quo in the dust.

This ain’t our first rodeo and we have the tenacity and agility to bring visions to life. Our high standards for production values ensure that all involved enjoy the show.

Regardless of scope or size of a project, we thrive on the excitement of solving artistic challenges to create something special each time out of the gate.