L-R: The Sentence, Dream Crazy


International production company Park Pictures earned two Emmy honors during the annual Creative Arts Emmy Awards aired on Sunday, September 15, 2019. The winning projects include the Nike commercial “Dream Crazy” for Outstanding Commercial, helmed by Lance Acord, Oscar-winning director Emmanuel “Chivo” Lubezki and Christian Weber, and the documentary feature film The Sentence directed by Rudy Valdez, which tied with documentary RBG for an award in Exceptional Merit in Documentary Filmmaking. The honor marks Park Pictures’ first Emmy acquired for a feature-length documentary.



Both projects have already swept the awards circuit with numerous accolades. After its premiere at the 2018 Sundance Film Festival, The Sentence was nominated for the Grand Jury award and won the coveted Audience Award for its emotional reception by attendees. The film went on to earn the Roger Ebert Prize at the Traverse City Film Festival and the award for Outstanding Documentary from the Montclair Film Festival (MFF).

The film spurred public discussion, leading to meetings between Park Pictures, Rudy Valdez and senators Mike Lee (R-UT), Cory Booker (D-NJ) and others in Washington, D.C. to discuss the film and relevant policy decisions. The “First Step Act” was passed soon thereafter.



Nike’s “Dream Crazy” sparked a national conversation after its 2018 launch and captivated adland, earning multiple Andy Awards, a D&AD Black Pencil, Clios, The One Show Gold Pencils, AICP Awards, Ciclope Awards and Cannes Lions, among others. The commercial garnered the top prize from the Cannes Lions Festival of Creativity, the Titanium Lion, and Park Pictures walked away with the singular honor the Cannes Lions Palme D’Or, awarded to the best performing production company of the year.

Park Pictures previously won a 2014 Emmy Award for the Lance Acord-directed Apple holiday spot “Misunderstood” out of TBWA\Media Arts Lab, and has been nominated in the Outstanding Commercial category five additional times.