[youtube http://youtu.be/6kMlGymb8jY]

Park Pictures director Tom Tagholm uses William Shatner and Queen’s famed “Bohemian Rhapsody” to put a smile on a well-worn teddy bear’s face for U.K. travel brand Thomson.  The :95 “‘A film about a smile’ (Bohemian Rhapsody)” out of BMB, London, features a loved-but-uninspired teddy being dragged everywhere by his active little girl owner: ice cream spilling on him, head bouncing on stairs, a trip to the the washing machine.  Then the bear accompanies the girl and her family to Jamaica on vacation, where he starts to smile big.  Thoroughly enjoying his time abroad, he even meets a pretty toy pony at the balmy beach.  The Thomson tagline “Discover Your Smile” closes out the spot.

About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.

In spots, Lance Acord’s Nike “Jogger” was named Best TV Spot of 2012 by Creativity Magazine and also got a ‘13 Emmy nod, and for the third time he was nominated at the DGA Awards for Outstanding Directorial Achievement in Commercials.

In long form, Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Bisbee and Lance Accord, produced Infinitely Polar Bear (2012), starring Mark Ruffalo and Zoe Saldana, which was purchased by Sony Pictures Classics. God’s Pocket, starring Philip Seymour Hoffman (2012), was picked up by IFC. Both films were chosen for the Sundance 2014 dramatic competition. Additionally, Park won a 2010 Academy Award for their live action short, The New Tenants.

Park’s London office, led by Executive Producer Stephen Brierley, frequently collaborates with the hottest brands and agencies in Europe, boasting award-winning campaigns for Weetabix, Stella Artois, Canal+ and AXE, to name a few.

Credits: 

CLIENT: Thomson
TITLE: “‘A film about a smile’ (Bohemian Rhapsody)” :95/:60
AGENCY: BMB, London
EXECUTIVE CREATIVE DIRECTOR: Trevor Beattie
CREATIVE DIRECTOR: Pat Burns
CREATIVE: Rachel Miles
CREATIVE: Michael Tsim
PRODUCER: Gill Loftus
PRODUCTION COMPANY: Park Pictures
DIRECTOR: Tom Tagholm
EXECUTIVE PRODUCER: Stephen Brierley
PRODUCER: Fran Thompson
PRODUCTION MANAGER: Ananda Coulier
DOP: Martin Ruhe
MODEL MAKER: Anarchy
SOFT TECHNICIAN/TEDDY BEAR WRANGLER: Danielle Boyne
POST PRODUCTION: Realise Studio
VOICEOVER: William Shatner