Director Lisa Rubisch, Carmichael Lynch “Say It, Do It” For U.S. Bank
Financial goals large and small are the focus of a new campaign from U.S. Bank and Carmichael Lynch. The new advertising emphasizes the brand’s belief that “hard work works” and highlights the role of U.S. Bank as a trusted financial partner.
“Behind the products that U.S. Bank offers are real people who are saving to make something happen in their lives–or the lives of people around them,” said Marty Senn, Carmichael Lynch’s chief creative officer. “Telling very human stories brings those products to life in a way that shows how U.S. Bank is there for their customers during life moments big and small.”
The campaign spots were directed by Lisa Rubisch of Park Pictures and reflect the diverse stories of U.S. Bank customers at different phases of their financial lives.
This piece titled “Say It, Do It” follows a confident and determined girl as she works hard to meet a series of goals from childhood to adulthood, getting a little help from U.S. Bank along the way.
Client: U.S. Bank
Agency: Carmichael Lynch
CCO/CD: Marty Senn
Writer: Michelle Lippman
Art Director: Leeya Jackson
Head of Production: Orlee Tatarka
Executive Content Producer: Dominique Anzano
Production: Park Pictures
Director: Lisa Rubisch
Executive Producer: Scott Howard
Line Producer: Michelle Currinder
DP: Sam Levy
Post Production: Exile
Editor: Matt Murphy
Asst. Editor: Mitch Goldberg
Executive Producer: Sasha Hirschfeld
Head of Production/Producer: Evyn Bryce
VFX: Drive Thru
Online Artist: Derek Johnson
Color Corrective: Telecine
Colorist: Alex Bickel
Mixer: Michah Johnson
Post Production Audio Producer: Annie Sparrows,
Post Producer: Beth Wilson
Music: The Messenger, Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Executive Producer/Head of Production: Leslie DiLullo
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