Director Lisa Rubisch, Carmichael Lynch “Say It, Do It” For U.S. Bank



Financial goals large and small are the focus of a new campaign from U.S. Bank and Carmichael Lynch. The new advertising emphasizes the brand’s belief that “hard work works” and highlights the role of U.S. Bank as a trusted financial partner.

“Behind the products that U.S. Bank offers are real people who are saving to make something happen in their lives–or the lives of people around them,” said Marty Senn, Carmichael Lynch’s chief creative officer. “Telling very human stories brings those products to life in a way that shows how U.S. Bank is there for their customers during life moments big and small.”

The campaign spots were directed by Lisa Rubisch of Park Pictures and reflect the diverse stories of U.S. Bank customers at different phases of their financial lives.

This piece titled “Say It, Do It” follows a confident and determined girl as she works hard to meet a series of goals from childhood to adulthood, getting a little help from U.S. Bank along the way.



Client: U.S. Bank

Agency: Carmichael Lynch

CCO/CD: Marty Senn

Writer: Michelle Lippman

Art Director: Leeya Jackson

Head of Production: Orlee Tatarka

Executive Content Producer: Dominique Anzano


Production: Park Pictures

Director: Lisa Rubisch

Executive Producer: Scott Howard

Line Producer: Michelle Currinder

DP: Sam Levy


Post Production: Exile

Editor: Matt Murphy

Asst. Editor: Mitch Goldberg

Executive Producer: Sasha Hirschfeld

Head of Production/Producer: Evyn Bryce


VFX: Drive Thru

Online Artist: Derek Johnson


Color Corrective: Telecine

Colorist: Alex Bickel


Audio: Sisterboss

Mixer: Michah Johnson

Post Production Audio Producer: Annie Sparrows,

Post Producer: Beth Wilson


Music: The Messenger, Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Executive Producer/Head of Production: Leslie DiLullo


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