The Lumiere Awards held at Warner Brothers Studios

Virtual reality production studio Reel FX VR has been recognized again for their exceptional VR work on Monday, taking home a Lumiere Award at the 8th annual event. The night was hosted by The Advanced Imaging Society and The VR Society at the Steven J. Ross Theater at Warner Brothers Studios. Reel FX earned an award for Best VR Advertising/Branded Content for their 360 Tour of the Shinola Factory, helmed by Luke Wilson and Andrew Wilson.

Taylor Williams, Celine Tricart and Chuck Peil with their Lumiere Award for Best VR Advertising/Branded Content

In the 360 short, Luke Wilson guides viewers through a walking (and sometimes stumbling) tour of the Detroit-based Shinola factory, interviewing workers and sampling product to showcase of thriving industry renaissance for the Motor City. The experience fuses the comedy finesse of the Wilson brothers with the technical VR and filmmaking expertise of Reel FX to take the idea of a simple factory tour to the next level.