Venice-CA production company Rodeo Show and director Sarah Chatfield pay homage to the beloved musical romcom La La Land in a rhythmic new spot for PINALEN ® Multipurpose Cleaner out of Cavalry. The melodic spot features a one-woman dancing number as she twirls, mops and prances through several colorful rooms that represent the multi-purpose cleaner’s six vibrant scents. The spot was inspired by La La Land, bringing colorful visuals and a vivacious and animated spin to some of the most mundane activities, like cleaning in this instance. To create a seamless and fluid visually-driven performance, the entire dance sequence was shot in one take.

Credits:

Client: AlEn USA, LLC.

Agency: Cavalry

Director: Sarah Chatfield

Production Company: Rodeo Show

About Rodeo Show

We are Rodeo Show, a nimble content development and production company driven by the dynamic landscape of new media. We’re experts at building a dynamic incubator for directors to enjoy artistic freedom backed up by resources necessary to collaborate closely with agencies and brands, crafting a message that leaves the status quo in the dust.

This ain’t our first rodeo and we have the tenacity and agility to bring visions to life. Our high standards for production values ensure that all involved enjoy the show.

Regardless of scope or size of a project, we thrive on the excitement of solving artistic challenges to create something special each time out of the gate.