Location: United States
Agency: BBDO New York
Client: Macy’s



Just in time for Fall, Macy’s is launching its latest fashion campaign. The campaign consists of television and digital elements and builds on its ongoing ‘Find the Remarkable You’ platform, in which confident self-expression is powerfully illuminated.

The 30-second spot, ‘For Every You,’ was created with BBDO New York and follows women on a journey to their ideal look. Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s fashion gives women the freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. The campaign illustrates how confidence and expressing your true self can help make any dream feel possible.

Accompanying these visuals is Lizzo’s inspiring empowerment anthem Like a Girl. The spot ends with the line, “Be remarkable. Find the remarkable you.”



BBDO Creative Credits

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Art Director: Cesar Finamori

Associate Creative Director: Kat Kvas

VP, Group Executive Producer: Dan Blaney

Producer: Corie Rosenblatt

SVP, Director of Business Affairs: Bernadette Naughten

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Adele Solomon

VP, Planning Director: Steve Panawek

Senior Strategic Planner: Alexandra Britt

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

Production: Prettybird

Director: Fleur Fortune

Executive Producer: Kerstin Emhoff

Director of Production: Tracy Hauser

Line Producer: Julie Sawyer

DP: Evan Prosofsky


Executive Producer: Eve Kornblum

Producer: Lisa Barnable and Jenny Greenfield

Editor: Mikkel EG Nielsen

Assistant Editor: Alex Liu

VFX Company: Blacksmith

Executive Producer: Charlotte Arnold

VFX Set Supervisor: Eliza Randall

VFX Producer: Bindy St. Leger

2D Compositing Lead: Daniel Morris, Joey Deady

Compositors: Yebin Ahn


Music: “Like A Girl” by Lizzo

Music Supervision: Andrew Kahn and Morgan Thoryk

Final Mix: Sonic Union

Mixer: Fernando Ascani

Sound Design: Brian Emrich


Read the original article HERE.