Moms Share Their Nursing Stories in Touching Film From Lansinoh
Documentary-Style Spot Launches for World Breastfeeding Week
In this touching film from breastfeeding product brand Lansinoh, designed to be shared by moms on social media, different women discuss their experiences of motherhood and nursing.
Director Haley Geffen captures the women’s joy at becoming moms as well as the ups and downs of their breastfeeding experiences in a series of interviews. The women are a diverse bunch, including one who became pregnant via IVF and a gay couple who both had babies at the same time.
New York creative studio Bodega created the film in honor of World Breastfeeding Week (August 1-7.) The film follows a Mother’s Day ad by the same director for the brand.
Social media is becoming fertile ground for brands to create content appealing to moms that wouldn’t have previously appeared in mainstream media. Other brands to have opened up about the difficulties and joys of breastfeeding recently include Medela, in a series of docu-style videos titled ThroughItAll.
ABOUT
- Credits
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- Date
- Aug 02, 2016
- Agency:
- Bodega
- Client:
- Lansinoh
- Director:
- Haley Geffen
- Senior Brand Manager:
- Sabrina Fox
- Brand Director:
- Erin Langley
- Production Company:
- Bodega
- Executive Creative Director:
- Haley Geffen
- Director:
- Haley Geffen
- Executive Producer:
- Bob Cagliero
- Executive Producer:
- Clint Goldman
- Head Of Production:
- Kris Walter
- Production Assistant:
- Rich Han
- Editorial Company:
- Northern Lights
- Editor:
- Glenn Conte
- Executive Producer:
- Robin Hall
- Producer:
- Jenny Figarola
- Audio:
- SuperExploder
- Sound Designer/Mixer:
- Ted Gannon
- Senior Producer:
- Meredith Nazzaro