NY-based VFX and production shop Light of Day teams with Justin Timberlake and Radical Media, NY to find a man who played Timberlake’s “Not a Bad Thing” on a subway while popping ‘the question.’ The 5:30 web film/music video chronicles the citywide search to find the newly engaged couple, and also captures multiple married people’s candid musings on love and marriage. The video recently premiered on the Ellen DeGeneres Show to up Timberlake’s chances of actually finding this couple.
Light of Day handled color finishing and logo graphics on the web film.
Credits:
Client: RCA Records
Artist: Justin Timberlake
Title: “Not a Bad Thing,” 5:30
Production Company: Radical Media, NY
Director: Dennis Liu
Post: Light of Day, NY
Graphics/Colorist: Charles Nordeen
About Light of Day
Founded in 2011, Light of Day is a New York-based VFX creative shop that crafts visually rich, photorealistic and stylized designs for commercials, branded content, feature films and interactive online media.
The experienced team of in-house animators and designers leverage their expertise across compositing, CG, motion graphics and online finishing to deliver top-tier imagery for a diverse range of clients. Led by founders Charles Nordeen, Josh Williams and Colin Stackpole, Light of Day fuses its team of top industry talent with a superior seamless workflow to deliver compelling images through final finish.