New York-based music company tonefarmer sets the stage for KFC’s newest “Nashville Hot Colonel” in the :15 “Nashvillemania” and :30 “Nashville Secret” spots for KFC’s Nashville Hot Chicken, out of Wieden + Kennedy. The newest Colonel-turned-heartthrob springs from the Nashville music scene and into instant stardom, made evident by his widespread retro fan base.

In “Nashvillemania,” squealing girls crouch in front of the dated black-and-white television set, chicken in hand, waiting for the Colonel to emerge and belt the hot chicken theme. “Nashville Secret” reveals another teen’s obsession: her love affair with Nashville hot chicken and the new Colonel, to the shock of her strict father.

Courtesy: Adweek

The music in the spots captures the deep south rock-and-roll feel for the KFC Colonel. With Elvis Presley overtones, the tunes and music-oriented image convey teenage rebellion and a yearning for the new and exciting.

Credits:

Agency: Wieden + Kennedy Portland
Client: KFC
Creative Director: Eric Baldwin
Creative Director: Jason Kreher
Copywriter: Ansel Wallenfang
Art Director: Devin Gillespie
Producer: Nicole Kaptur
Art Producer: Heather Smith Harvey
Account Supervisor: Kate Rutkowski
Account Director: Jesse Johnson
Client Contact: George Felix
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Line Producer: Emily Skinner
Director of Photography: Neil Shapiro
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Post Executive Producer: Gina Pagano
VFX Company: Joint
VFX Executive Producer: Alex Thiesen
VFX Producer: Rebekah Koerbel
VFX Coordinator: Nathanael Horton
Lead Flame: Katrina Salicrup
2D Artist: Leif Peterson
2D Artist: Robert Murdock
2D Artist: Matt Emigh
2D Artist: David Sarbell
Sound Design Company: Joint
Sound Design & Mix: Noah Woodburn
Music Company: tonefarmer
Composer: Jared Hunter
Executive Producer: Tiffany Senft
Telecine Company: Company 3
Color Producer: Matt Moran
Colorist: Sean Coleman