Travel lifestyle brand Tumi is launching a female-driven global campaign to coincide with the launch of its newest women’s collections.

Led by EP+Co, the new digital campaign is anchored around content created by legendary director Allen Coulter and featuring renowned actress and activist Rosario Dawson. Including a 60-second, 30-second and four 15-second spots, the videos follow one woman’s journey while highlighting the many different personas she takes on within her life. The contents celebrate how every woman – no matter what path she takes – can shift appearance, location, and motivation every day, breaking barriers and never having to settle in just one role.

The integrated campaign also features a full product website, designed by EP+Co, in addition to social and digital content. I’ve included links to all versions and the new site. We could certainly get a quote from Tumi or Rosario Dawson if that’s something you guys would be interested in?


EP + Company:

Con Williamson – Chief Creative Officer – EP+Co

John Cornette – Executive Creative Director – EP+Co

Will Isom – Associate Creative Director (Copy) – EP+Co

Tim Kang – Associate Creative Director (Art) – EP+Co

Taylor Lucas – Art Director – EP+Co

Danny Miller – Director of Content Production – EP+Co

Charlotte Stirrup – Senior Content Producer – EP+Co

Mary Ostotis – Art Producer – EP+Co

Jeff Fischer – Senior Business Manager – EP+Co

Kat Shafer – Managing Director – EP+Co

Amanda Dwyer – Account Director – EP+Co

Elizabeth Crumpton – Senior Account Manager – EP+Co

Emily Rule – Director – EP+Co

Orlando Asson Content Creator – EP+Co


Production Co.: Station Film

Director: Allen Coulter

Partner/Executive Producer: Caroline Gibney

Managing Partner: Stephen Orent

Line Producer: Tony McGarry

DP: Alex Lamarque

Service Company: Unit+Sofa, Prague

Editorial: Cut + Run

Editor: Gary Knight

Managing Director: Lauren Hertzberg

Head of Production: Ellese Jobin

Assistant Editor: Beau Dickson

Finishing: Jogger

Lead Artist: Joseph Grosso

Color: The Mill

Colorist: Damien Van Der Cruyssen

Music Producer: Mike Boris

Original music: Quiet City

Audio Post Company: Sonic Union

Mixer / Sound Design: Fernando Ascani