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Sergio Cilli knew AI actors could be unpredictable, but he didn’t expect one to pull a gun on him. “I never thought it would start singing gibberish when I asked it to act without words,” the Gifted Youth commercial director told Ad Age. “I definitely never thought it would pull a gun on me. That’s […]
BUTTER Music and Sound captures multiple Clio Sports Awards for crafting dynamic scores and original music in Nike’s ‘One Of A’Kind | A’ja Wilson’ and Jordan Brand’s ‘TOO EASY’ campaigns International music company BUTTER Music and Sound won 2 Clio Sports Awards in Music categories for buzzy projects ‘One Of A’Kind | A’ja Wilson’ for […]
In public relations, we’re wired to craft narratives that feel honest, human, and culturally plugged-in. For years, that meant partnering with traditional advertisers and media to help brands tell their stories. Today, that power has shifted, quietly, but completely, to influencers. By Skylar Davis Gen Z doesn’t want advertising that looks like advertising. According to […]
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