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Giant Spoon signed Executive Producer Lee Nichnowitz and Creative Director Bari Schechter at the top of the year, following the news of the independent agency’s acquisition by WPromote. EP Lee Nichnowitz and CD Bari Schechter join the independent agency. The two will report directly to Giant Spoon Chief Creative Officer Ian Grody, further bolstering creative […]
By Ross MacRae – In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan […]
The anarchic water brand’s collab with the cosmetics and skincare brand sees doting dad Glothar serenade his daughter on the (gruesome) risks of chapped lips. It’s always a safe bet that water-canner Liquid Death’s spots will lean towards the gothic, but in their latest, for a collab with e.l.f. Cosmetics, they’ve taken a leap into true horror […]
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