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Marketing News & Strategy Behind EV maker Lucid’s first campaign from Giant Spoon The automaker connects its ‘no compromise’ approach to Muhammad Ali, Nina Simone and Neil Armstrong in its first full-fledged brand campaign By E.J. Schultz. Published on December 11, 2024. Lucid is running its first full-fledged brand campaign. Lucid is channeling Muhammad Ali, Nina […]
Creative Advertising Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen ADWEEK spotlights innovative work that flew under the radar ADWEEK; Loewe, SToK Cold Brew, Thinx, Visit Oslo By Brittaney Kiefer & T.L. Stanley & Kyle O’Brien ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge, and network […]
Exclusivity is a relic of advertising’s past By Luke Lashley Wind the clock back to 2003–for those of you working in 2003. Imagine you are an ad creative chomping at the bit over an upcoming shoot two months away. But first things first: you need a director. You weren’t hopping on the World Wide Web […]
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