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In an Edelman-created ad, the lifestyle guru appears camera-ready and effortlessly poised as ever, as she shares her secret to balancing a busy schedule. This fall, Martha Stewart is letting fans in on a refreshing secret. In a new digital campaign with Pure Leaf Iced Tea, the iconic lifestyle guru unveils her go-to solution for […]
Clever sound can make a project sing, so we spoke to the industry’s expert engineers and master mixers to find out how they use creativity to make waves. Creative sound designers weave together sound waves to work magic, turning good ideas into immersive, unignorable experiences. But is anything more underappreciated in advertising than the power […]
Filmmaker Lana Wilson had never thought much about psychics. But the morning after Election Day in 2016, in Atlantic City, New Jersey, she found herself drawn towards a sign that promised “$5 psychic readings” and wandered in. Much to her surprise, she found it to be a rather profound experience. She can barely even remember […]
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