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A ‘True-ish’ Crime Podcast Exposes Luxottica’s Overpriced Eyewear Inside agency Frank’s tragicomedy for KITS Luxottica, the Italian eyewear conglomerate, has been the subject of controversy for years over what many say are monopolistic pricing practices, including exhorbitant markups on its products. Now, a smaller player in the industry—Canadian direct-to-consumer brand KITS—is telling the Luxottica story, […]
Supercheap Auto goes dark for Black Friday via The Monkeys Supercheap Auto is going pitch black this Black Friday, launching a new campaign that cuts the lights and their prices, created by The Monkeys, part of Accenture Song. The campaign builds on the brand’s “Make It Super’ platform, which was launched by The Monkeys in […]
ETSY’S HOLIDAY CAMPAIGN EMPHASIZES THE MEANING OF GIFTS Amid heightened economic anxiety, most retailers are going the promotional route with marketing this holiday season, highlighting deals and discounts. But not Etsy. The Brooklyn-based online craft marketplace is instead trying to emphasize the specialness—and not the price—of its one-of-a-kind items as gifts. “As shoppers tighten their […]
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