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McDonald’s turns to real-world inspiration for Pride month with “No Judgment”, produced by Honor Society and directed by Molly Schiot. The ad spotlights the Varsity Gay League, the nation’s original LGBTQAI+ and Allies recreational sports league currently representing over 40,000 Queer+ & allied athletes across the US. Click HERE to view the spot. In […]
4 steps to credible purpose-driven campaigns Most brand marketers know they should be socially conscious. Of course. The most effective way these folks can do their job is by remaining conscious of their customers’ needs, wants and values. But therein lies the problem. This “socially conscious” aim traditionally remains in service to convincing people to […]
It took nearly two years to recover from the incident that would change her life forever. With her legs crushed underneath a heavy motor vehicle and its tires only inches from her pelvis, Tayshia Adams thought she’d be incapable of running for the rest of her life. However, the former “Bachelorette” has rekindled her relationship […]
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