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For Pride, McDonald’s Is the “Happy Place” for Varsity Gay League Kickball in Fun-Loving Spot Directed by Molly Schiot

McDonald’s turns to real-world inspiration for Pride month with “No Judgment”, produced by Honor Society and directed by Molly Schiot. The ad spotlights the Varsity Gay League, the nation’s original LGBTQAI+ and Allies recreational sports league currently representing over 40,000 Queer+ & allied athletes across the US.   Click HERE to view the spot. In […]

Honor Society Director Farhoud Meybodi on How to Master Socially Conscious Advertising … by Not Advertising at All, via Muse by Clio

4 steps to credible purpose-driven campaigns Most brand marketers know they should be socially conscious. Of course. The most effective way these folks can do their job is by remaining conscious of their customers’ needs, wants and values. But therein lies the problem. This “socially conscious” aim traditionally remains in service to convincing people to […]

Rattling Stick Commercial Director Nina Meredith Collaboration with Tayshia Adams for Asics “Live Uplifted” Campaign, via Yahoo

It took nearly two years to recover from the incident that would change her life forever. With her legs crushed underneath a heavy motor vehicle and its tires only inches from her pelvis, Tayshia Adams thought she’d be incapable of running for the rest of her life.   However, the former “Bachelorette” has rekindled her relationship […]