GoodRx’s latest “Savings Wrangler” campaign proves that even healthcare advertising can have a sense of humor. The Western-inspired spot, “Weight-Loss Plans,” takes a playful approach to the often complicated world of prescription pricing, following a lasso-wielding wrangler determined to tame the “Wild West” of medication costs.

The music for the campaign was brought to life by BUTTER Music and Sound, whose score helps drive the spot’s playful tone and pacing.

The project was brought to life by the BUTTER team:

EP: Annick Mayer
CCO: Andrew Sherman
ECD: Tim K
Composer: Coke Youngblood
Senior Producer: Stone Irr
Associate Producer: Kriston Michael-Anthony Poindexter

Watch the spot here.