Bicoastal production company Park Pictures director AG Rojas speeds through the emotional journey of a joy ride in the new Audi :60 “Tear Drop” out of Venables Bell & Partners. The visually stunning spot follows the tumultuous trajectory of a single tear fallen from the eye of a man at the wheel of an Audi RS 7. The soprano trills of an operatic aria are heard as the droplet slips from his eye and speeds towards the rear of the accelerating vehicle. The tear drop is propelled off the vehicle by the spoiler, gracefully careening through the air before splattering on a highway road sign, shifting back to the driver speeding on.
Credits
Client: Audi of America
Title: “Tear Drop”
Director, Marketing: Loren Angelo
General Marketing Manager: Kenneth Bracht
Manger of Brand Content/ Marketing Innovation: Tara Dyer
Advertising Agency: Venables Bell & Partners
Chairman: Paul Venables
Creative Director: Will McGinness
Associate Creative Director: Matt Miller
Associate Creative Director: Matt Keats
Senior Art Director: Rich North
Senior Copywriter: Ryan Hoercher
Director of Integrated Production: Craig Allen
Executive Producer: Hannah Murray
Account Director: Alexis Lovett
Account Manager: Faire Davidson
Director of Business Affairs: Susan Conklin
Production Company: Park Pictures
EP: Jackie Kelman Bisbee & Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Peter Vitale
Director: AG Rojas
Editorial: Final Cut
Editor: Jeff Buchanan
Executive Producer: Suzy Ramirez
VFX: The Mill
VFX / Lead Flame Artist: James Allen
Senior VFX Producer: Ben Sposato
DP: Andre Chemetoff
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced five features, all of which were selected for the Sundance Film Festival. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.