Why Is Red Robin Chopping Off Guys’ Man Buns?
It’s All About Being Healthy for the New Year
https://youtu.be/jq2e3fsOTzo
Editor’s Pick
Red Robin has a bizarre approach to encouraging you to cut carbs for the New Year — by suggesting that you start with your man bun.
In a funny new social video from KBS+, the restaurant chain has put that oh-so-2016 male ‘do on the chopping block, a cheeky metaphor promoting its new “Wedgie Style” menu offering allowing diners to switch the buns on their burgers with lettuce wraps.
The film is also featured on a website, where visitors can see more healthy hacks from the restaurant.
ABOUT
- Credits
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- Date: Jan 04, 2017
- Agency: KBS
- Client: Red Robin
- Global Chief Creative Officer: Patrick Scissons
- Creative Director: Deb Maltzman
- Creative Director: Angela Denise
- Senior Art Director: Stephanie Del Rosal
- Senior Copywriter: Meredith Young
- Art Director: Mike Mierz
- Integrated Producer: Emily Steele
- Head of Production: Jenny Read
- Executive Producer: Kim Jose
- Associate Producer: George Marks
- Post Producer: Joe DiMaio
- Director: Matt Pizzano
- Line Producer: Christina Woolston
- Senior Editor: Vic Barczyk
- Assistant Editor: Jeff Dirdack
- Motion Graphic Artist: Anna Pascual
- Senior Content Business Affairs Manager: Cindy Hoffman
- Group Business Leader: Ritu Sharma
- Business Director: Emily Robbins
- Account Executive, Business Leadership: Mitch Katz
- Audio Mix: Sonic Union
- Mix Engineer: Paul Weiss
- Color: Irving Harvey