From premiering brand new work to diving deeper into world renowned campaigns, BUTTER Music + Sound and Zambezi will be ready to share news and tips at CANNES Lions.
It is that time of year again when we prepare for the festivities of CANNES Lions, the most prestigious event that honors the best of the best in creative advertising. As advertising enthusiasts, we are gifted with new content from our favorite agencies, the thrill of award recognition from the best of this past year, and conversations with this year’s most successful leaders in the business. It is truly a spectacle worth tuning into.
This year, especially because we will not only be able to see a first look at BUTTER Music + Sound’s work in “Last Resorts”, The Only Timeshare for the Climate Apocalypse by BETTER Studios, but Zambezi will also be diving deep into their wildly successful campaign for Liquid I.V., “I.V. O’Clock”.
Zambezi, an integrated and independent creative communications agency, had a major win this past year with their world-renowned campaign for Liquid I.V. “I.V. O’Clock” took over Times Square for 30 minutes at 4 P.M. (Get it? IV = 4?), glitching the screens with creative assets and marketing for the brand across 30 different screens. A larger-than-life campaign such as this requires precise planning and efficiency to properly execute the need for Liquid I.V. Speaking with Indie Agency News at CANNES Lions, Grace Teng (Partner + Chief Media Officer) and Jean Freeman (Principal + CEO) will discuss in a session that explores every decision that went into creating this renowned successful campaign.
As for BUTTER Music + Sound’s work in “Last Resorts”, you’ll need to stay tuned for the premiere launching at CANNES Lions. Be prepared to experience the future of hospitality…several stories underground. You don’t want to miss it!