Last Resorts is Cannes Lions’ timeshare to the climate apocalypse

Last Resorts

BETTER Studios is checking Cannes Lions into the end times. The studio has announced the debut of Last Resorts, billed as the world’s first climate apocalypse timeshare, at the Cannes Lions International Festival of Creativity. The satirical hospitality concept imagines a near future in which climate stability has become a luxury amenity, and survival is repackaged as a premium membership plan.

In the deal of an “end time,” Last Resorts offers bunker living for the rest of us. Tucked 50 feet underground in reinforced steel bunkers, residents can enjoy endless virtual sunsets and all-you-can-eat freeze-dried cuisine, per monthly ration. Fortunately, it is not real. Yet.

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