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Get in the Halloween Spirit with our Favorite Advertising Treats of 2017, On Adweek

ADFREAK

The Scariest, Freakiest and Funniest Halloween Ads of 2017

Scare tactics from Mars to Burger King

By Tim Nudd

Eli Roth, the horror movie director, made his first ad this Halloween, for the Halloween Horror Nights attraction at Universal Orlando Resort.
 It’s been a particularly fun year for Halloween advertising, with lots of marketers producing mini horror movies in place of their usual 30-second spots. We’ve collected a lot of that long-form stuff here in our 2017 Halloween roundup, along with other memorably creepy ads and stunts. We’ll update this story as more frightful and fun executions come in.

The Directors Bureau

“Ye Olde Bureau”

Every October, production company The Directors Bureau—which counts Wes Anderson and Roman Coppola among its directors—celebrates Halloween by “dressing up” the whole company in costume, from the website to the telephone answering script to the office decor.

This year, they’re channeling the Middle Ages, rebranding as “Ye Olde Bureau”for the month of October. Callers to the main office line are greeted by a strumming lyre and flute of a festive minstrel tune. A voice in a high-pitched Cockney accent then shouts, “Grrrrrrreetings from Ye Olde Bureau, home of The Directors Bureau!” “The expertly rolled ‘r’s and overall presentation is so convincing that callers may think the guise is pre-recorded, until the operator inquires again, with another, ‘Greetings?’” a rep tells us.

There’s also a short animated film on the website, bringing to life a pair of dueling knights on the pages of a storybook.

Past years’ themes have included “TDB ESP,” a psychic hotline persona, à la Ms. Cleo; “As the Bureau Turns,” inspired by the melodrama and heartbreak of soap operas; “TDB High,” channeling high school sitcoms; a fraternity theme with “Theta Delta Beta”; fast-food restaurant-inspired “The Directors Burger”; and the Italian-themed “Bada Bureau.”

Verizon Fios

“Dark Ages”

Stranger Things star Gaten Matarazzo returns for Verizon, and gets an earful from a creepy neighbor about how scary internet service was before Fios came along. Mixed by Sonic Union.

https://youtu.be/dhqgEpF4eFY

 

Read more on Adweek!

October, 31 2017

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