Creative production company DECON spans a touching life well lived with A+E Networks for the Lifetime 35th anniversary hallmark, directed by the directing team JEAN. Known for their story-driven spots, JEAN crafts an intriguing two-panel perspective that lays bare one women’s life of emotional highs, lows and self-discoveries, showcasing every pivotal moment that shapes a life from start to finish.
The spot at once reads as the beginning of a story and a reflection of a full life lived. In the spot’s left-hand screen, a young woman grows from infancy, through moments of light-hearted holidays and play, teenage trials and common insecurities felt when facing the world head-on for the first time. In poignant juxtaposition, on the right-hand scene, an elderly wizened woman relives memories of first and lost loves, grandchildren, a conquered career and the confidence of adulthood.
The two timelines ultimately meet in the middle and pan to one middle-aged character, a woman that has lived so much but still has so much left to discover.
https://vimeo.com/224660903
JEAN is no stranger to Lifetime Movie Network and A+E networks, having helmed the summertime Lifetime comedy spot “School,” which enacts a tongue-in-cheek tryst between a teacher and student, and “Hospital,” where a mother contemplates switching her newborn screamer with a calmer infant, as part of the “leave the crazy to us” campaign. “Hospital” additionally won the 2017 Bronze Clio in Channel/Network Branding. JEAN has worked with other top clients beyond Lifetime, including Honda, Glenfidditch and Delta, among others.
Credits:
Advertising Agency: A+E Television Networks
Producer: Benjamin Asher
CD: Lindsay Ross
Production Company: Decon
Director: JEAN
EP: Misha Louy
Head of Strategy & Development: Mike Lobikis
Editorial Company: Cut + Run
Editor: Stacy Peterson
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Eytan Guyman
Color Correct: MPC
Colorist: James Tillett
Finish: Jogger Studios
Online Editor: Joey Grosso
Audio Post: Sound Lounge
Mixer: Rob DiFondi
About DECON
DECON is a culture-obsessed crew of storytellers who love to create. Our directors have a passion for style, music and culture that infuses their work with elegance, edge, wit, artistry and moments of unexpected intrigue. A mashup of buttoned-up process, urban culture and epic visual explosions, we bring our A-game to projects big and small, for any screen imaginable and some yet to come.