Durable Goods award-winning director Neil Tardio serves up a touchdown-worthy combination in a new :30 spot “New Shoes” for McDonald’s out of Burrell Communications. The spot shows a mother scoring big with her teenage son, saving the day after a round of sloppy gameday footwork. After witnessing his cringe-worthy mishaps, she opts to save her extra funds for new shoes, surprising him over Dollar Menu burgers with a shiny new pair of football cleats.  

The spot promotes Mcdonald’s new Dollar Menu. The $1 $2 $3 Dollar Menu features bargain items at three different price points, with each tier including a breakfast, burger, chicken and drink item.

Click HERE to watch “New Shoes.”

Credits:

Client: McDonald’s

Agency: Burrell Communications

Director of Photography: Barry Peterson

Senior Producer: John Seaton

CCO/Creative Director: Lewis Williams

Marketing Manager: David Ehrlich

Production Company: Durable Goods

Director: Neil Tardio

Executive Producer: Rebecca Wray

Executive Producer: Hani Selim

About Durable Goods

Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape.

Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens.

Our community approach fosters long term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.