MICROSOFT: HOLIDAY MAGIC: LUCY & THE REINDEER BY MCCANN NY
Microsoft is blending tradition with technology in its latest holiday ad, showing off its Microsoft Translator in a little girl’s interaction with a couple of reindeer.
The company’s innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl, Lucy, who watches her mother do business on the Surface computer. Her father points out that she is able to talk with Japanese business people while the Microsoft Translator translates their speech into English.
The curious six-year-old then has a revelation – she grabs the tablet and goes outside to confront a couple of reindeer who are standing in her yard. She asks through the translator if the reindeer can understand her. With a few grunts, they say they can. She then turns her reaction of wonder to that of precocious interviewer, saying she has some questions. Lucy rattles off a bunch of Christmas-themed questions no doubt on the minds of many children – how do they fly, what does Santa do in the summer, what’s the sleigh made out of?
It ends with a text-over stating: “Happy Holidays in 60+ languages. Reindeer isn’t one of them. Yet.”
Credits
Microsoft:
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Ron Schott – Senior Manager, Global Advertising
Hannah Westing – Manager, Global Advertising
Danielle Radcliffe – Manager Social Media
Dawn Novak – Sr. Product Marketing Manager, Global Advertising
m:united//McCann New York:
Creative
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Shayne Millington – EVP, Executive Creative Director
Michael Aimette – Executive Creative Director
Rick Ardito – Creative Director
Emmie Nostitz – Creative Director
Edu Lunardi – Senior Art Director
Hunter Pinnell – Copywriter
Nick Larson – Senior Copywriter
David Cliff – Director Creative Technology
Alicia Foor – Creative Technologist
Hiya Vazirani – Creative Technologist
Business Leadership
Kevin Nelson – Global Business Lead
Tina Galley – EVP, Executive Account Director
Rosemary Calderone – SVP, Executive Account Director
Jeremy Miller, EVP, Global Chief Communications Officer, McCann Worldgroup
Ellie Choi – Account Director
Emily Swastek – Account Supervisor
Production
Carolyn Johnson – SVP, Head of Integrated Production
Mel Senecal – VP, Senior Producer
Nina Roussarie – Senior Producer
Project Management
Stella Warkman – SVP, Director of Project Management
Lauren Kosche – Senior Project Manager
Business Affairs
Eric David Johnson – SVP, Executive Music Producer
Jamie Jou – Music Business Manager
Dan Gross – Music Producer
David Halberstadt – Business Manager
Strategy
Joanna Schwab – EVP, Global Strategy Director
Jordan Berger – Social Strategy Director
Production: Hungry Man
Hank Perlman– Director
Kevin Byrne – Managing Partner/Executive Producer
Martha E. Davis – Producer
Editorial: Rock Paper Scissors, NY
Damion Clayton – Editor
Sebastian Zotoff – Assistant Editor
Eve Kornblum – Managing Director
Jenny Greenfield – Producer
Post/VFX: MPC
Matthew Loranger – Executive Producer
Chris Connolly – VFX Producer
VFX Supervisor/Flame Lead: Tim Crean
2D Team: Julien Aucouturier, Lawrence Merrill
VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari
Color House: MPC
Ricky Gausis – Senior Colorist
James Tillett – Senior Colorist
Sasha Pace – Producer
Music: JSM Music
Joel Simon – CCO/COE/Co-Composer
Jeff Fiorello – Executive Producer
Jason Krebs – Co-Composer
Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Mix Engineer: Owen Shearer
Senior Producer: Patrick Sullivan
Read the original piece here.