Kids are the biggest fans of the children’s nutrition brand in campaign from Zambezi.

Kids say the darnedest things, particularly when it comes to their favorite foods.

The first TV commercials for Once Upon a Farm, the children’s nutrition brand, feature kids talking up how much they love the product. The spot above has toddlers and elementary school kids delivering their testimonials, while a baby’s babble is charmingly translated in the spot below. The campaign also stars Jennifer Garner, who joined Once Upon a Farm in 2017 as chief brand officer.

The spots launch on streaming today (Aug. 26) followed by linear TV next Tuesday (Sept. 3) during “America’s Got Talent.”

Once Upon a Farm this year added shelf-stable snacks to its portfolio of refrigerated, cold-pressed pouches. All of its products are organic, non-GMO project verified, contain no added sugar, and are free from artificial flavors, colors and preservatives.

Once Upon a Farm was started by Cassandra Curtis and Ari Raz in 2015. Garner and John Foraker, the former CEO of Annie’s Inc., joined in 2017.