Biz Platform Clover’s TV Debut Invites Audiences To ‘Create Your Own Luck’

Clover chose a timely moment to launch its “Create Your Own Luck” campaign, which will also include the fintech brand’s TV debut.

The brand, which offers a management platform for small businesses, is launching a campaign on March 17, casting actress and media personality Tabitha Brown as “Lady Luck,” after naming her “Chief Empowerment Officer” back in January. In the spot, “Lady Luck” comes to the rescue of a small business owner, before the spot ends with the “Create Your Own Luck” tagline.

Clover will make its TV debut on March 21, when the ad runs during ABC’s broadcast of “Shark Tank” in markets including Atlanta, Chicago, Los Angeles, and New York.

Before that, Clover’s “Create Your Own Luck” campaign will debut with a paid campaign on @CloverCommerce on Instagram on March 17, a brand representative told Marketing Daily.

The campaign follows Clover and Sony Pictures Television, which co-produces “Shark Tank,” partnering on the Clover x Shark Tank Summit, a small-business conference that Clover says is designed to help address the 50% failure rate of small businesses (per the U.S. Chamber of Commerce), as well as an Access Pass grant program for small businesses.

Click HERE to view the article on MediaPost.