Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.”
The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board.
Client: Holiday Inn Express
Title: “Winning Move” :30, “Go You” :15
Agency: Ogilvy Atlanta
Brand Marketing Director: Seth Freeman
Senior Brand Marketing Manager: Cigdem Topalli
Director of Creative Services: Rhonda Mitchell
Executive Creative Director: Jason Aspes
Associate Creative Director: Nick Costarides
Associate Creative Director: Grant Weber
Executive Director: Deborah Riley Draper
Management Supervisor: Chad Cadelina
Integrated Producer: Todd Johnson
Production Company: Backyard
Director: Kim Nguyen
Director of Photography: Darko Suvak
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Line Producer: Kevin Sharpton
Editorial: Beast
Editor: Matt Barron
Executive Producer: Soraia Callison
Producer: Katelin Perry
Who is BACKYARD?
We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Marina del Rey and New York City, Backyard utilizes global reach to collaborate with top international clients from around the world.
Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and EP/Head of Production Emily Malito. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.
For more information, please visit: www.backyard.com