New York/San Francisco-based content creation/production company BODEGA teams up with Discovery Channel to launch an all new season of the beloved reality series “Naked and Afraid.” Emmy-winning BODEGA director Haley Geffen worked closely with Discovery VP Creative Pablo Pulido and Sr. Writer/Producer Luke Aeschliman to visualize the mentally and physically disarming act of stripping away the most basic form of bodily protection: clothing. The spot is a departure from the series’ historically clip-based promos and shows a man and a woman suited up for outdoor adventures, both removing layers of clothing until they are left with only their satchels and the dirt on their skin.
Click HERE to view the promo.
The spot was cut by Northern Lights editor Mark Tyler, who worked seamlessly with the VFX team to incorporate the effects. SuperExploder mixers Ted Gannon and Ted Marcus augmented the promo with a striking sound design that tied together the visual transitions.
Geffen worked with Pablo and Luke to create the subtleties of the stylized promo, overseen by Discovery Channel SVP Lara Richardson. “We focused on how to remove clothes in a stylized way that enhanced our concept,” notes Geffen. “We didn’t want the act to look silly or even sexy. On the show there’s nothing sexy about being naked. So we choreographed their actions and focused on specific motions that added energy to the visuals and uniquely branded the promo without sensationalizing the nudity.”
An all new season of “Naked and Afraid” airs on Discovery Channel on Sunday, March 5 at 10 p.m. EST.
Credits:
Client: Discovery Channel
SVP Creative: Lara Richardson
VP Creative: Pablo Pulido
Sr. Writer/Producer: Luke Aeschliman
Production Manager: Daniel Oleksiuk
Production Manager: Chau Hoang
Production: BODEGA
Director/Executive Creative Director: Haley Geffen
Head of Production: Kris Walter
Line Producer: Jordan Tarazi
Line Producer: Michael Flexner
After Effects Artist: Matthew Lucas
VFX: Able VFX/ David Johnson
Post: Northern Lights
Editor: Mark Tyler
Executive Producer: Robin Hall
Audio: SuperExploder
Sr. Sound Designer/Mixers: Ted Marcus & Ted Gannon
Producer: Shannon Botts
About BODEGA
BODEGA is a content creation company based in New York and San Francisco.
We tell stories on screens of every size. We make commercials, promos and digital content.
Our integrated approach allows for collaboration through every step in the process from creative to production through post including audio, finishing, design and visual effects.