Top Spot of the Week: Psyop, Barton F. Graf Team On “Epic Comeback” For Clash Royale

By Robert Goldrich

 

 

Agency Barton F. Graf and the Psyop studio teamed on this animated short, “Epic Comeback,” promoting Supercell’s Clash Royale, one of the top grossing games in the world.

The idea behind the film is that the only thing better than watching your team win is watching your team snatch victory from the jaws of certain defeat. And when that happens over just three minutes of an intense Clash Royale battle, the feeling is even better.

“Epic Comeback” takes Clash Royale fans to the last dramatic moments of a battle as witnessed by the fans in the arena. It’s a story of dejection, hope and unbridled celebration.

The short debuted internationally as the YouTube masthead on Christmas Day.

 

Credits

Client: Supercell’s Clash Royale

Agency: Barton F. Graf, NY

Gerry Graf, chief creative officer

Jeff Benjamin, executive creative director

Avinash Baliga, creative director

Mike Devine, art director

Laura Janness, chief strategic officer

Quinn Morrissey, brand strategist

Josh Morse, head of production

William Herrick, producer

Animation/Production: Psyop

Borja Pena, director

Shannon Alexander, exec producer

Alena McDougal, producer

Music: Butter Music & Sound

Andrew Sherman, chief creative officer

Ian Jeffreys, exec producer

Kristin Kuraish, producer

Audio Post: Heard City

Evan Mangiamele, mixer