How far would you go to show off a good hair day? For e.l.f. Cosmetics, the answer is out of this world.

The brand is back with the latest installment of its debut haircare campaign from Tombras, this time featuring an astronaut whose hair looks so good she refuses to wear her helmet in space.

Directed by Ulf Johansson, the new :30 spot, “Astronaut,” continues the campaign’s playful subversion of traditional haircare advertising.

Following a launch film starring Bigfoot, the work trades glossy hair flips and before-and-after demos for absurd scenarios that show just how far people (and mythical creatures) will go to flaunt their hair.

The new spot launches this week across digital, social, YouTube and online video.

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