Wonder relieves the tension of ordering food in first campaign from Mekanism

Wonder is launching “Food Without the Fight,” its first campaign from Mekanism, with a focus on the company’s ability to combine meals from more than 20 restaurants in a single order. The campaign centers on the tension of choosing what to eat when different people want different things, using three 30-second films and catchy power ballads to show scenarios involving a family, a couple and a busy worker deciding between competing cravings. In each spot, the conflict is resolved through Wonder’s multi-restaurant ordering model. The campaign marks a broader brand-building push for Wonder and will run across CTV, social, out-of-home, audio and other paid media channels.

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