BARK x Liquid Death have launched a limited-edition collection featuring toys, beds and apparel for dogs and the humans who are dead serious about them.

Leading the pack is Ram Chop, a squeaky ram designed to celebrate dogs exactly as they are…chaos included. Packed with a disc squeaker and whip-and-flip limbs, Ram Chop is the face of the collaboration and the star of BARK and Liquid Death’s accompanying social campaign, created by Tombras and directed by Good Behavior‘s Mike Egan, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are.

And because this is BARK and Liquid Death, the collection gets considerably more unhinged from there:

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