Snooki Hits Florence, Kentucky To Launch Chili’s New Chicken Parm Big Crispy

Chili’s new Chicken Parm Big Crispy has launched in three very Italian-sounding cities, but the locations, sandwich and star of the ad campaign are about as far from Italy as you can get.

The brand this week announced that the new sandwich, a combination of the chain’s chicken sandwich and fried mozzarella layered with marinara sauce, is now available in Florence, Rome and Venice.

To be specific, the sandwich kicked off in Florence, Kentucky; Rome, Georgia; and Venice, Florida on Oct. 13, and will be available nationwide Oct. 20.

And since neither Chili’s nor the sandwich are actually Italian, the brand also tapped Nicole “Snooki” Polizzi, another non-Italian from the series “Jersey Shore,” to star in the brand’s ad campaign.

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