Every World Cup Ad Ranked by EDO’s TV Outcomes
The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big.
TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament (June 11-July 19, 2026)—across English and Spanish language broadcasts—based on the immediate consumer engagements most predictive of future sales. Ads on this list are ranked by TV Outcomes, which calculates how much more engagement they drove than the average ad during the World Cup.
For example, a score of 1,000 means the ad drove 10 times (1,000/100) as much consumer engagement compared to the average ad during the World Cup. By measuring these proven, investment-grade ad engagement signals at a granular level, EDO’s TV Outcomes Score shows which World Cup ads were most effective at driving consumers closer to purchase—based on outcomes, not opinions. You can find even more detailed World Cup ad performance data at edo.com/worldcup. (Photo: Koji Watanabe/Getty Images)
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