Liquid Death is partnering with MrBeast’s Feastables to bring the taste of a peanut butter cup to its sparkling water—and the frenetic energy of a MrBeast video to the ad announcing the collab.

The 60-second spot opens much like a typical MrBeast video, with the YouTuber—whose real name is Jimmy Donaldson—proclaiming that he “just bought the world’s most dangerous biker bar.” When one rough-and-tough biker approaches and demands “the strongest stuff you’ve got,” Donaldson challenges him to try a can of the limited-edition Feastables Peanut Butter Cup-flavored sparkling water.

The ad then descends into chaotic scenes of patrons pouring the drink—depicted as creamy chocolate peanut butter rather than clear sparkling water—into their mouths and down their chins and clothes. The frenzy is interrupted, however, when a horrified family stumbles upon the scene while searching for a public restroom.

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