Newly signed DECON director Van Black has teamed up with 360i New York to launch a call to action for inspirational stories of acceptance with Rita Ora for Absolut’s Open Mic Project. The spot opens the call for viewers to raise their voice and submit their stories of acceptance spanning race, sexuality, gender and beyond to be the inspiration for a new song by the British singer.
https://vimeo.com/237912455
Black is a leading voice in social activism, directing work for the likes of Al Gore, MTV, BET, GAP, Athleta and youth behind the headlines of the Ukrainian revolution, applying a counterculture lens to examine politics and global social issues.
Credits:
Agency: 360i New York
Creative Director: Erica Boynton
Creative Director: Adam Gloo
Agency Sr. Content Producer: Lorraine Schaffer
Account Director: Nicole Rousseau
Account Supervisor: Remy Raphael
Production Company: DECON
Director: Van Black
Executive Producer: Misha Louy
Head of Strategy & Development: Mike Lobikis
DP: Sebastian Mlyarski
Editor: Mark Harrington