Editor’s Pick

In case you forgot it’s Friday the 13th (and in October no less!), Farmers Insurance is here with a reminder: The Woodland Hills, California-based insurer is releasing a new digital campaign, “Stranger Claims,” highlighting the spookier aspects of actual insurance claims.

In one spot, “Revenge of the Sycamores,” trees destroy an old farmer’s house in a storm–and hint that the scourge is possibly the price of trespassing on hallowed ground.

And horror enthusiasts can only imagine what goes down in “Dawn of the Deer.” In total, Farmers is running five claim videos, including one about the mysterious Stonehenge-like rock formation a man finds in his driveway, another about the disappearance of another guy’s lawn and one about a woman who returns to her abandoned car, only to find her seat clawed to shreds. Farmers has also debuted a 360-degree experience on its site that leads viewers into each of the films. The experience is also teased in a separate film.

The campaign will appear on social media, YouTube and through Facebook Canvas from Friday through Oct. 31.

“We wanted to give consumers a 360-degree interactive view of the creepiest part of the Hall of Claims,” said Leesa Eichberger, head of brand marketing at Farmers, in a statement. She added that the campaign highlights the “breadth and depth of some of Farmers’ strongest claims-handling know-how.”

Farmers worked with RPA on the ads, a relationship that dates back seven years to when the Santa Monica, California-based agency created the “We are Farmers” jingle. Zenith Media handled media placements. The campaign follows Farmers’ campaign earlier this year when it created its own animal-centric Oscars push.

Read more about Farmers’ marketing efforts here.