Community Voting for the SXSW PanelPicker is back! Open for voting from Aug 6 – Aug 18, 2024 the SXSW PanelPicker promotes program users to filter through and vote for their favorite potential panels at the coveted tech, film, music, education, and culture giant. 

Community votes make up 30% of the final programming decision, while PanelPicker Evaluators, consisting of over 200 global experts, contribute 40% to the final selection. SXSW Staff add 30% to ensure topic relevance and a balance of speakers. Together, they determine the final Conference lineup, which will be revealed later in the season. 

Here’s a look at some innovative and insightful panel proposals for next year’s conference. Don’t forget to let your voices be heard: 

 

How to Bring Empathy into the Edit Bay

Whether creating powerful documentaries or heartwrenching films, tackling difficult subject matter can prove tricky. Post production experts face a unique challenge: to ensure the final result remains accurate to the intended story. From removing pauses to deleting entire scenes, post production can alter the course of a film and, potentially, its intended message.

Join award-winning post production experts, designers, and directors as they discuss how to edit difficult topics with empathy, rendering projects to their final form without altering their powerful messages.

Speakers:

Laura Relovsky, Executive Producer, Bandit 

Lucas Moesch, Editor, BANDIT

Gabriel Novis, Director, Los Films

Douglas Bernardt, Director, Stink Films

 

How to Fine-Tune Your Music for Comedy Advertising

For musicians with a funny bone who want to surround themselves with humor in their day-to-day careers, composing for comedy films and television may seem like the perfect outlet. In today’s turbulent entertainment industry, however, even seasoned composers might struggle to find work. Rather than give up hope, new and veteran musicians can turn to an equally fulfilling and worthwhile bastion of music for comedy: advertising.

Join composers, producers, and advertisers to learn how you can fine-tune your aspirations for advertising–and that’s no joke.

Speakers:

Annick Mayer, Executive Producer, BUTTER Music and Sound

Chip Herter, VP, Music Director, Deutsch LA

Ryan Lehr, Co-Chief Creative Officer, EVP, Deutsch LA

Andrew Sherman, Co-Owner/CCO, BUTTER Music and Sound

 

The Ethics of Collecting Data for Personalized Experiences

Oversharing social culture has diluted the exclusivity of unique experiences, increasing the demand for even more personalized content. This curation is and will be driven by sophisticated data collection, which allows for deeply resonant opportunities. Examples: A road trip with podcasts based on the history of the towns you pass through, or curated in-store sonic and visual branding for consumer outlets.

Join advertising experts to envision a world where every moment is custom and driven by creators who have the freedom to define the future zeitgeist through deliberate, unlimited choices.

Speakers:

Doug Zanger, Founder and Editor in Chief, Indie Agency News

David Wolfe, Founder, Mixer, Mr. Bronx

 

How to Sell Soap in a Warzone

Normalcy while living in a war zone is no small feat–and usually impossible. Many businesses operate anyway, defying political struggles and danger to keep their doors open. Companies that create the marketing and messaging for these businesses also stay open and continue their important craft.

In an intimate fireside conversation, Washington Square Films EVP Han West will join Maria Fabro, EP of Ukraine-based production company 23/32 Films, in conversation about how they contend with the ultimate cost of doing business when working in active war zones.

Speakers:

Maria Fabro, Creative Producer, 23/32 Films

Han West, EVP of Production/Producer, Washington Square Films