Zambezi Named in LA Times ‘Top 25 Largest Advertising Agencies’ in So. California
L.A. Times presents the 25 largest advertising agencies ranked by number of Southern California employees. (jump to list) Zambezi Agency, founded in 2006 with 61 employees in Southern California, falls 13th on the LA Times...
BUTTER Music and Sound Behind Hillshire Farm’s Sonic Identity – Featured in LBB
The mnemonic was created by in-house composer Coke Youngblood. BUTTER Music and Sound are the musical masterminds behind Hillshire Farm’s newest sonic identity, as demonstrated in the latest campaign out of the brand, ‘Hillshire Farm...
Indie Pulse: The Best of Indie Agency Innovation from Giant Spoon and Zambezi in Little Black Book
The third edition of the Worldwide Partners series sings the praises of global indie agencies delivering outside-the-box creative in the final quarter of 2025 Welcome to the latest edition of Indie Pulse, an LBB series...
Giant Spoon Wins Big at Adweek: Best Retail Experiential Activation & Experiential Executive of the Year
The Shoutout Best Experiential Activation by a Retail Brand Brand: Walmart Agency: Giant Spoon Walmart amplified discovery for Black-led brands with The Shoutout, a 16-stop, multi-city experiential tour intended to broaden the appeal of these...
Editor Troy Charbonnet Joins Modern Post — Featured on Little Black Book
The award-winning editor behind Bruno Mars and Anderson .Paak’s 'Leave the Door Open' expands the studio’s roster of bold and innovative voices Creative editor and storyteller Troy Charbonnet has joined post-production studio Modern Post, bringing with...
Caviar Brings Theatrical Flair to Solitaire Clash’s Fake History Campaign — As Seen on Ad Age
Solitaire used to be as miserable as its name implies. But it’s better today, thanks to Solitaire Clash’s group play, according to eye-catching comic spots from the mobile game. Creative agency Bruiser and Caviar director...
UEG at AdWeek House: The Raceway // How CPG Brands Are Finding Speed in Sports Where Pit Stops Meet Product Drops
Motorsports may not seem like natural territory for CPG brands, but they’re gaining traction fast through creative partnerships on and off the track. Hear from United Entertainment Group (UEG) and TWG Motorsports’ Andretti Racing as...
On Ad Age: Wpromote acquires Giant Spoon—inside the strategy that inspired the deal
Performance marketing agency Wpromote has acquired Giant Spoon, forming an over 700-person shop that brings strategy, creative, tech, media and performance marketing under one roof. The combined entity will operate as Wpromote x Giant Spoon....
In Shots: BUTTER Music and Sound Welcomes David Senécal
BUTTER Music and Sound has engaged Montréal-based composer and sound designer David Senécal to expand the company's global presence to include the Canadian market. Overseen by both BUTTER Executive Producers Annick Mayer (West Coast North...