Zambezi in AdWeek: Bombshell Love Island Brand Partnerships Enter the Villa for Season 7
Zambezi is behind the strategy and execution of the Liquid IV brand partnership with Love Island. Ahead of Love Island USA returning for Season 7, Peacock is dropping bombshell partnership news. Today, NBCUniversal streamer Peacock announced several...
BUTTER in AdAge: Clash of Clans’ ‘Haaland Payback Time’ wins Sport Entertainment Grand Prix
Soccer star and noted gamer Erling Haaland became a character in the Clash of Clans video game. (Oglivy) [Clash of Clans’ “Haaland Payback Time” was scored by BUTTER Music and Sound out of David New York.]...
Giant Spoon in Muse: AI Gets Not So Real to Hype Ritual’s Supplements
Giant Spoon used Google's Veo 3 AI video generation platform https://youtu.be/O901JWKEEZg?si=edQNB7gUUFdTx8Rb by Amy Corr The only thing artificial about Ritual supplements is its ad campaign, created with the use of Google’s newly-launched Veo 3 AI video...
Honor Society in Campaign: Armed with flowers and fashion, Zyrtec makes its mark on allergy season
Zyrtec unveiled its debut fashion collaboration with designer Tyler McGillivary: the Bloomcore Collection, with content from Honor Society. by Jack O'Brien May 16 2025 Instead of fighting fire with fire, Zyrtec is fighting allergy season with...
In AdAge: Liquid I.V. Out of Zambezi Chosen For 11 Creative Campaigns to Know About Today
Liquid I.V. The electrolyte drink brand took over Times Square with an “I.V. O’CLOCK” activation, turning 4 p.m.—the infamous afternoon slump—into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times...
In Roastbrief ~ Departure’s Disruption: Luke Lashley on Rewriting the Production Playbook
June, 2025.- Luke Lashley, founder of Departure, isn’t just rethinking the traditional production model—he’s intentionally dismantling it. Built for today’s fast-paced, budget-conscious, and freelance-forward landscape, Departure is creating a streamlined, scalable, and creatively rigorous alternative to legacy...
Modern Post in Shots: All Trails’ Wordless Wander Gives Us the Feels
Directed by Spencer MacDonald and edited by Modern Post's Aitor Bigas, this delightful dialogueless montage extols the joys of the outdoors. by Jamie Madge Sometimes, having a good natter on a hike is the best way to...
BUTTER in LBB: How Adland Can Do More to Support Parents and Parents-to-Be
Trends and Insight The Big Think: Lactation rooms, fertility cover, enhanced paid leave and more, parents from the industry open up on what’s lacking and why improving things for parents improves business, writes LBB’s Sunna...
UEG Press: JB Smoove Launches Ad Agency The First Darrin In Partnership With United Entertainment Group
NEW YORK --Emmy Award-winning comedian and actor JB Smoove is stepping into the advertising world with the launch of a comedy-focused ad agency, The First Darrin, in partnership with United Entertainment Group (UEG), a...