In AdAge: Liquid I.V. Out of Zambezi Chosen For 11 Creative Campaigns to Know About Today
Liquid I.V. The electrolyte drink brand took over Times Square with an “I.V. O’CLOCK” activation, turning 4 p.m.—the infamous afternoon slump—into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times...
In Roastbrief ~ Departure’s Disruption: Luke Lashley on Rewriting the Production Playbook
June, 2025.- Luke Lashley, founder of Departure, isn’t just rethinking the traditional production model—he’s intentionally dismantling it. Built for today’s fast-paced, budget-conscious, and freelance-forward landscape, Departure is creating a streamlined, scalable, and creatively rigorous alternative to legacy...
Modern Post in Shots: All Trails’ Wordless Wander Gives Us the Feels
Directed by Spencer MacDonald and edited by Modern Post's Aitor Bigas, this delightful dialogueless montage extols the joys of the outdoors. by Jamie Madge Sometimes, having a good natter on a hike is the best way to...
BUTTER in LBB: How Adland Can Do More to Support Parents and Parents-to-Be
Trends and Insight The Big Think: Lactation rooms, fertility cover, enhanced paid leave and more, parents from the industry open up on what’s lacking and why improving things for parents improves business, writes LBB’s Sunna...
UEG Press: JB Smoove Launches Ad Agency The First Darrin In Partnership With United Entertainment Group
NEW YORK --Emmy Award-winning comedian and actor JB Smoove is stepping into the advertising world with the launch of a comedy-focused ad agency, The First Darrin, in partnership with United Entertainment Group (UEG), a...
Via Ad Age: LPL Financial, Zambezi and Anna Kendrick show Consumers Where the Grass is Greener
Anna Kendrick lugs an impressive load of turf through a cityscape as a metaphor for the greener grass available to LPL Financial investors in agency Zambezi’s first work for the brand—LPL’s first integrated campaign ever...
Industry Mourns Advertising and Film Production Exec Jonathan Schwartz Via Shoot
NEW YORK --Jonathan Schwartz, a New York advertising and film production executive who served as managing director of Washington Square Films (WSF), passed away peacefully on May 17, surrounded by family and loved ones. He...
Honor Society’s Melissa Bolton Klinger in LBB: Maybelline’s Drama-Soaked Reality Show Celebrates Iconic Primers
The cast is always primed for drama in adam&eveDDB and director Melissa Bolton Klinger's faux reality show Primers are personal – some beauty lovers are looking to extend their looks into the night, while others...
Giant Spoon’s Trevor Guthrie in MediaPost: Indie Agencies’ Golden Opportunity To Reach Mid-size Brands
Commentary by Trevor Guthrie , Op-Ed Contributor Amid recent (and frequent) news of agency conglomerate mergers, consolidations, and other transitions, brands fall into one of two camps. Brands with nine-figure marketing budgets can ride the wave...