Spot introduces New York City FC – NYC’s first Major League Soccer (MLS) team

Brooklyn-based creative production company Greenpoint Pictures director Logan Roos pays homage to the frenetic yet intoxicating energy of New York City in the poetic new “Along These Lines” for New York City FC, out of Johannes Leonardo. New York City FC is the first Major League Soccer (MLS) team to play in the five boroughs of New York City, and this sleek spot captures a love letter to the city, embracing its gritty beauty and tenacious ethos through soaring imagery. Roos, who also cut the spot, brings his acute eye for cinematic storytelling to craft a taut narrative that fuses micro and macro views of the city to create a broad picture of the legendary city’s dynamic.

“Along These Lines” is part of the club’s marketing campaign “Support Your City” that links the club itself to the city.

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Credits:

Client: New York City Football Club

Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Directors: Wes Phelan, Matt Edwards
Associate Creative Directors: Joaquin Lynch-Garay, Federico Munichor
Account Supervisor: Adam Rubin
Producer: Dustin Grant
Strategist: Georgia Lindsay

Production Company: Greenpoint Pictures
Director: Logan Roos
Founding Partner: Michael Kuhn
Partner: Jacob Lincoln
Executive Producer: Tatiana Rudzinski
Executive Producer of Sales: Jordana Freydberg
Creative Director: Niles Roth
Producer: Willa Goldfeder
Postproduction Producer: Katrina Bayoneto

Editor: Logan Roos (Greenpoint Pictures)
Editor: Misha Spivack (Loroto)

Music Composer: Andy Park

Color: Company 3
Colorist: Tom Poole
Commercial Producer: Clare Movshon
Assistant Colorist: Kath Raisch

Sound Mix: Sonic Union
Sound Mixer: Owen Shearer
Studio Director: Justine Cortale
Scheduling Producer: Pat Sullivan

Voiceover Recording: GrooveGuild
Founder, Head of Music Supervision, Licensing: Al Risi
Partner, Creative Director: Paul Riggio
Head of Production: Janice Brown

 

About Greenpoint Pictures

Greenpoint Pictures is a creative powerhouse where a diverse roster of directors brings compelling stories to life. Top ad agencies and global brands appreciate the love of adventure, passion for film craft, and quality-obsessed ethos the company brings to every project.  In an evolving media landscape, Greenpoint Pictures forges the kind of fruitful partnerships that turn first-time collaborators into devotees.