Creative music and sound studio HiFi Project’s teamed up with Arnold Worldwide on a new radio campaign for Progressive featuring crooning Sea Shanty tunes to promote the company’s boat insurance policies. Sea shanties aren’t the only realms where characters fall victim to fickle waters, as demonstrated by the reimagined classics, “Broken Propeller” and “Ski Boat,” as well as the original composition, “Lady.”
Among the most famous of shanties “Drunken Sailor” becomes “Broken Propeller,” where an argument ensues between a beleaguered sailor and a chorus of an unhelpful peanut gallery after a boating accident. One “Ski Boat” crash becomes an internet meme, though plenty of video evidence could help the driver with their insurance claim. In “Lady,” a sailor’s fish story plays up a pier crash mishap (though no one’s falling for it).
Click HERE to listen to “Broken Propeller”.
Click HERE to listen to “Ski Boat”.
Click HERE to listen to “Lady”.
The campaign marks a continued collaboration between HiFi Project and Arnold Worldwide on their Progressive account, including the “Barbershop Quartet” radio campaign, which earned a Bronze London International Award (LIA) in the “Radio & Audio: Campaign” category, as well as a Radio Mercury Award for Creative Radio Campaign, a Gold Hatch Award, and a One Show shortlist. Additional collaborations include an original composition in the recent campaign featuring their lovable fictional salesperson Flo and Jon Hamm.
Credits:
Agency: Arnold
EP/Head of Production: Paul Shannon
SVP/CD: Josh Kahn
Creative Directors: Lawson Clark, Patrick Franklin
Music and Sound: HiFi Project
CEO/Executive Producer: Jack Bradley
Composer/Writers: Max Petrek and Michael Kotch
Lead vocalist: Scott Krippayne
Mixer: Jesse Marks
About HiFi Project
HiFi Project is a creative music and sound studio offering premium original music composition, music supervision, sound design/mix, and artist-direct projects. Our team thrives on rolling up our sleeves and diving into the creative collaboration process, trading egos for efficiency and “no” for “what if?”
Infusing a nimble team of in-house composers and producers with a deep network of established and emerging talent from the global music scene, we partner with agencies and brands to create music that inspires viewers to want to hear more. We are creative problem solvers with an addiction to making noise–let’s make some together.
Key Placements: Adweek