“Adventures in the Molar System” Teaches Kids Best Tooth Brushing Habits, out of LOBO

Colgate gathers the best and brightest in the galaxy against the Duke of Decay in the charming cartoon “Adventures in the Molar System,” developed by Hecho Studios and produced by creative studio LOBO. The song-and-dance short sees young adventurers practice their best tooth brushing techniques to combat plaque, sugary sweets and the decaying Duke with the dental hero Dr. Rabbit.


Click HERE to view “Answer the Call Reprise”.

Click HERE to view “The Sweet Life”.

Click HERE to view “Training Sequence”.

Click HERE to view “Hey Parents”.

Click HERE to view “Join the Heroes”.


Set in the format of a beloved Saturday morning cartoon, the film connects with young kids in a format they love for peak engagement. In the short, the main heroine Wilder faces her dental checkup fears and confronts cavities alongside a diverse group of the world’s inhabitants–and one guest from a faraway planet–and her video game hero brought to life.

Adventures in the Molar System and is part of a multicultural oral health education program developed by Colgate and global dental care experts to help kids learn powerful habits like brushing twice a day with fluoride toothpaste. Through its educational, advocacy and other efforts, Colgate is championing a zero cavity future for 2 billion children as it works to end the world’s most prevalent chronic disease: tooth decay.

About LOBO

LOBO is a creative design, animation and mixed media studio sparking curiosity through imaginative, universally compelling narratives. On a ceaseless exploration of the moving image, our collective of directors, artists and designers thrive at the intersection of art, craft and technology.

With offices in NYC and São Paulo, we stand for bold style and innovative visual language, collaborating with ad agencies, TV networks, film studios and brands to dream new ways to bring color, passion and spirit to life through dynamic storytelling.