In an Edelman-created ad, the lifestyle guru appears camera-ready and effortlessly poised as ever, as she shares her secret to balancing a busy schedule.

In a new digital campaign with Pure Leaf Iced Tea, the iconic lifestyle guru unveils her go-to solution for staying cool, calm and collected: bottles of Pure Leaf Unsweetened Iced Tea – fondly dubbed ‘Martha’s Little Helper.’

The campaign, which launched Tuesday, is a playful look into Stewart’s perfectly curated world, where she stashes Pure Leaf bottles in creative spots around her estate. Whether tucked inside a vintage book, nestled in a garden shrub, or even baked into a cake, she always has a bottle of iced tea within arm’s reach.

“It’s no secret that I have a lot going on in my everyday life,” said Stewart. “I’m always being asked how I manage to do it all, and it truly comes down to the little things. Small, but important daily habits – like a midday bottle of Pure Leaf Unsweetened Iced Tea – keep one revitalized no matter what you need to tackle next.”

The new work follows the success of Pure Leaf’s popular ‘(Don’t) Do It Yourself (DDIY)’ series from last October, where Stewart encouraged tea enthusiasts to trade their homebrews for the brand’s ready-made perfection.

“After the incredible reaction from … campaign with Martha Stewart last year, we knew she was the right partner to continue sharing this message,” said Julie Raheja-Perera, the North America general manager for Pepsi Lipton Partnership. “If even Martha Stewart can count on Pure Leaf to keep her feeling revitalized through the busiest of days, can’t we all? We’re excited for iced tea fans nationwide to get in on the fun and try out their very own Martha-approved secret stash.”

This year, the brand returns with a national sweepstakes, inviting consumers to win limited-edition bottles of ’Martha’s Little Helper’ and secure their own stash of Stewart-approved iced tea. Participants have until October 16 to enter, with full details and entry forms available at PureLeaf.com/PureLeafPromotion.

Stewart, a pioneer in the homemaking and lifestyle industry, has long been the face of major brands like JCPenny, Sherwin-Williams, Microsoft Office, and SiriusXM. Now, with her partnership with Pure Leaf, she continues to champion her iconic blend of quality and simplicity in everyday life.

The campaign was developed by Edelman, a global public relations and marketing consultancy firm.

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