Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen

ADWEEK recently crowned its 20 best ads of 2024, but this list is different.

These are ads that flew under the radar or that you may have overlooked – but that doesn’t make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have swept industry awards shows or dominated headlines, but still deserve recognition.

Among this group are a self-aware spoof from a luxury fashion house, a comedic road trip from a period care brand, a tourism ad that used reverse psychology, a museum that sent people on a treasure hunt, and much more.

In no particular order, here’s ADWEEK’s list of 2024’s Hidden Gems.

Loewe | ‘Decades of Confusion’ (in-house)

[Dan Levy and Aubrey Plaza star in DECADES OF CONFUSION, an unmistakably LOEWE film, edited by Modern Post.]

Many people over many years have been confused about how to pronounce the name of luxury fashion house Loewe. The brand is in on the joke in a short film starring Dan Levy and Aubrey Plaza, written by Levy, and directed by Ally Pankiw. With deadpan humor, quirky characters, plenty of wigs, and iconic looks from the Loewe archive, the film captures awkward moments at spelling contests through the decades, taking viewers on a journey through the brand’s history. It is also refreshingly funny and self-aware for the typically austere luxury category. –Brittaney Kiefer

Read the full Adweek article HERE.