Giant Spoon Receives Second ADWEEK Experiential Awards Shortlist for Walmart The Shoutout
Giant Spoon agency won two shortlist nods from the ADWEEK Experiential Awards this week, including Monica Herman for ‘Experiential Executive of the Year’ and Walmart The Shoutout receiving a shortlist in ‘Experiential Activation by Retail Brand.’ The two shorlist nods are related as Herman led efforts on The shoutout, which was Winner of the Ex Award for Best Multicultural Experience. “The Shoutout” invited festival attendees nationwide to “become megaphones for the Black creators they love.”
Herman’s expertise was notable this year in multple experiential activations. Building off the success of The Shoutout, Walmart and Giant Spoon launched Meg Thee Stallion’s swimwear line with a fan activation that well-surpassed Walmart’s organic social benchmarks for the first time since 2023. Additional significant wins for Herman in experiential include Gold Cannes Lions-winning HBO Max’s “Raise Your Banners” and Google Play’s Loyalty Experiences AOR.
Monica Herman Shortlisted for ‘Experiential Executive of the Year’ at ADWEEK Experiential Awards
Read the full article HERE.