LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers

Seoul, Korea — LG Electronics is set to launch a ‘Boom Boom Pow’ themed global music festival featuring street performers. Dedicated to the Black Eyed Peas hit, the festival will feature artists covering the same song simultaneously across nine countries.

The nine-country festival will showcase diverse street performers, each offering a unique take on the party anthem. Musical visionary Emil Nava, known for his work with artists like Rihanna and Calvin Harris, will direct the event.

The festival will be powered by the LG XBOOM speaker, showcasing its balanced and crisp sound. LG will livestream the event on Oct. 5 through its Global YouTube channel.

The lineup for LG Boom Boom Pow Festa includes Cafe Con Coco from Spain, The Juans from the Philippines, Canay from Turkey, Alo Band from India, Paxton from South Africa, Lewis Floyd Henry from the United Kingdom, Delacruz from Brazil, We The Lions from Peru, and Rey Flanders from Mexico.

“Music unifies, enriches, and resonates with people no matter where they are from. Dedicating an entire music festival to ‘Boom Boom Pow,’ which is not just a song, but more about breaking boundaries, limits and living in the moment. LG XBOOM amplifies the pulse of music and the thrill of the party to make people feel the power of the music in their lives. And LG’s commitment to spreading positivity based on its philosophy ‘Life’s Good,” is the driving force of why we are doing this festival,” Lee Jeong-seok, head of LG Home Entertainment Company’s audio business, said.

Emil Nava, director at 1stAveMachine, added, “Boom Boom Pow Festa is a festival for the real musicians of the world – the performers who sing in our streets and neighborhoods in everyday life. Getting to highlight not only the musicians but also where they’re from and the communities they represent is something that I am most excited about. I am thrilled to partner and do it all with such an iconic and trusted brand like LG.”