One celebrity-owned tequila brand is using AI to welcome World Cup fans to the U.S. in their own language.

Pantalones Organic Tequila’s illustrious founder, Mathew McConaughey, stars in a new social ad for the brand, seen here, where he welcomes soccer tourists and gives a bit of advice to greeting the foreign fans.

“The whole world is here, but before you try to speak a new language, I suggest warming up with Pantalones Organic Tequila,” says McConaughey, as the camera focuses on some fancy soccer footwork next to a bottle of Pantalones. “Now you may not speak any more fluently, but you think you will,” he concludes as the camera pans up to see him take a shot of tequila.

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