[youtube http://youtu.be/bdhqZB-SRgk]

  Park Pictures director Nathan Price embraces both the peaks and pitfalls of classic values in the humorous :60 “Goode Times and Bad” for Royal London out of VCCP, London. Part of the “We’re So Yesterday” campaign, the spot features an enthusiastic man expounding on UK mutual life and pensions company Royal London’s “olden day” values, revisiting 19th century England to tour times of plague, ruthless blood-stained battles, royal prosperity, desolate poverty, and times of advancing and sometimes implosive technology. The campaign also includes the additional :60 “Ye Olde Pensions,” which peers into the lives of an array of eccentric characters whose colonial afflictions have been miraculously improved by Royal London pensions.

[youtube http://youtu.be/Ry__E_dm4QA]

           The campaign also includes digital outdoor, print advertising and a take-over of the Bank Tube Station travelator. These channels tell the same story but with a different approach—representing Royal London’s age-old values through a range of weird and wonderful iconic British characters, from sooty chimney sweeps to frilly collared Elizabethan royalty. Each image is shot in black-and-white adding to the striking visual effect.

About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.

In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.

In 2012, Creativity Magazine named Lance Acord’s Nike “Jogger” the Best TV Spot of the year, and for the third time, he was nominated for Outstanding Directorial Achievement in Commercials at the 2012 DGA Awards. He was also nominated for a 2013 Emmy Award for Outstanding Commercial for Nike “Jogger.”

Also in 2012, Park Pictures Features debuted its premiere project with the Sundance hit Robot & Frank, directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler and Peter Sarsgaard.  Park’s feature God’s Pocket, directed by John Slattery and starring Philip Seymour Hoffman, and Infinitely Polar Bear, directed by Maya Forbes and starring Mark Ruffalo and Zoe Saldana, were both chosen for Sundance 2014 in dramatic competition.

Credits:

Client: Royal London
Titles: “Goode Times and Bad”; “Ye Olde Pensions” 2 x :60
Agency: VCCP
ECD: Darren Bailes
Creative Director: Marcus Woolcott
Art Director: Jonny Parker
Copywriter: Chris Birch
Agency Producer: Ed Mueller
Senior Account Handler: Andrew Peake
Account Director: Sophie Muller
Account Manager: Olivia Packshaw
Planner: Andrew Perkins
Production Company: Park Pictures
Director: Nathan Price
Executive Producer: Stephen Brierley
Producer: Tim Kerrison
DOP: Jan Velicky
VFX Supervisor: Jim Radford
VFX Lead: Bruno Fukomothi
Colorist: Jean-Clement Soret
VFX Producer: Philip Whalley
Editorial House: Trim
Editor: Paul Hardcastle
Sound: Ben Leeves @ Grand Central
Music: Soundtree