Marketing and advertising services company Media.Monks and creative production studio Even/Odd champion small businesses in PayPal’s future-facing PayPal Zettle campaign. In collaboration with Media.Monks, Even/Odd recreates modern shops with artful design touches and a diverse cast, authentically striving to document, engage, and reflect the new future.
Even/Odd director Rodney Lucas captures “speed and ease” with swift cuts and smiling faces, dancing between bustling shop owners and satisfied customers while orders are juggled with PayPal Zettle. In one scene, a businesswoman meets the niche needs of coffee-loving bikers with ease. In another, a young girl is fitted for glasses by another solo eyeglass-store owner.
The contemporary feel for the work artfully captured Media.Monks’ strategic campaign objectives and ties to Even/Odd’s diversity-driven ethos. The creative production studio–anchored by the contemporary perspective of underrepresented filmmakers, multidisciplinary artists, producers, and strategists–strives to reflect the new future through captivating visual projects.
Lucas notes, “During this shoot, one of the moments that will forever warm my soul was the interaction between the Black optometrist and the little Black girl. My community has a deep spirit of trauma associated with places of care, so to be able to reclaim, reimagine, and ultimately cinematically recreate this environment–with the love, detail, and benevolence so many of us have never experienced—was a personal triumph that I’m certain will resonate with Black communities, globally. This scene was built and designed with great intention.”
Even/Odd is a creative production studio anchored by the contemporary perspective of underrepresented filmmakers, multidisciplinary artists, producers, and strategists. Through our collaborative practice we create visual projects that document, engage, and reflect the new future. Even/Odd works worldwide and is based in San Francisco and Los Angeles.
Media.Monks is a digital-first marketing and advertising services company that connects content, data&digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a nearly 6,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 33 countries. Media.Monks partners with 8 out of the 10 most innovative companies in the world and many up-and-coming DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth. In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide, named to Adweek’s Fastest Growing lists (2019, 2020, 2021), AdExchanger’s Programmatic Power Players (2020, 2021) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, Media.Monks has been regularly recognized at the Cannes Lions and Webby Awards, in 2021 as Webby Production Company of the Year. Media.Monks is owned by London-based S4Capital (SFOR.L), the publicly-traded new age/new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.