Cannes Lions International Festival of Creativity has returned for 2024, and shortlists showcasing the industry’s honored creative works are going live. Known as the international benchmark for creative excellence, Cannes Lions recognizes and honors creativity across a variety of industries including entertainment, pharma, sports, and creative strategy.
This year, top production and post-production studios Butter Music and Sound, Modern Post, and Washington Square Films have received honors as Cannes Lions finalists. Check out the nominated projects below!
Fan Fairness Coalition – “Monopoly”
Nomination: Use of Original Composition
Fan Fairness Coalition created this public service campaign with 4 music videos and an interview spoof to help protect live events by putting power back in the hands of fans, including calling for Ticketmaster to be broken up, and that “fans should effectively own the tickets they purchase” – with the right to transfer, resell, or attend as plans allow
Nerdwallet – “Don’t Let Future You Hate You”
Nomination: Use of Original Music
In this creative, Nerdwallert transports consumers to a vision of 2074, when millennials and gen z’ers will make up the elderly population. The ensemble cast, which includes Jury Duty’s Susan Berger and Community’s Patricia Belcher, uses a tongue-in-cheek musical theater- style format to share some of their financial regrets
Credits:
Agency: Deutsch LA
Music and Sound – BUTTER Music and Sound
Calvin Klein – “Jeremy Allen White”
Nomination: Color Correction/Grading
Calvin Klein teamed up with The Bear star Jeremy Allen White in an ad that made waves in the cultural zeitgeist. Shot across multiple hours, with varied lighting conditions the footage demanded a grade that created a consistent magic hour look. The grade evokes a mood of classic Americana, with an ‘all american’ boy aesthetic achieved through bronzed skin tones that enhance Jeremy’s physique, and ensure those white Calvin Klein briefs, are crisp and clear.
Credits:
Edited by William Town – Modern Post
PepsiCo – “Lays Chip Cam”
Nomination: Use of Brand or Product Integration into a Programme or Platform, Consumer Goods, Broadcast/Live Streaming, Live Entertainment, Brand Partnerships, Sponsorships & Collaborations, Partnerships with Talent
For the first time in history, live advertising content was produced in a stadium in front of 80,000 fans. Famous former footballers Thierry Henry and David Beckham performed without a script, reacting live in front of all the spectators.
Credits:
Agency: Slap Global
WSF Director – Andrew Lane